{"id":157,"date":"2010-04-01T11:48:53","date_gmt":"2010-04-01T11:48:53","guid":{"rendered":"http:\/\/www.encoders.co.in\/blog\/?p=157"},"modified":"2010-04-01T11:48:53","modified_gmt":"2010-04-01T11:48:53","slug":"corporate-identity","status":"publish","type":"post","link":"https:\/\/www.encoders.co.in\/blog\/web-designing\/corporate-identity","title":{"rendered":"CORPORATE IDENTITY"},"content":{"rendered":"<p>\ufeffIn the world of marketing, the persona of a corporation which is designed to accord with and facilitate the attainment of business objectives is called Corporate identity. It is usually visibly manifested by way of branding and the use of trademarks.<br \/>\nCorporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture \u201cthe corporate personality\u201d. At its most profound, the public feel that they have ownership of the philosophy.<br \/>\nGeneraly the amounts to a corporate title, logo , and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a package of tools called corporate identity manuals.<\/p>\n<p><span style=\"color: #003366;\"><strong>The corporate identities are as follows<\/strong><\/span><\/p>\n<p>Logo Designing<\/p>\n<p>Website Designing<\/p>\n<p>Brochure Designing<\/p>\n<p>Flyers<\/p>\n<p>Business Cards<\/p>\n<p>Newsletters<\/p>\n<p>e-Catalogs<\/p>\n<p>Letterhead Designing<\/p>\n<p>Identity Cards<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeffIn the world of marketing, the persona of a corporation which is designed to accord with and facilitate the attainment [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-157","post","type-post","status-publish","format-standard","hentry","category-web-designing"],"_links":{"self":[{"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/posts\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":1,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/posts\/157\/revisions"}],"predecessor-version":[{"id":158,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/posts\/157\/revisions\/158"}],"wp:attachment":[{"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/categories?post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/tags?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}