{"id":404,"date":"2014-03-05T15:03:23","date_gmt":"2014-03-05T15:03:23","guid":{"rendered":"http:\/\/www.encoders.co.in\/blog\/?p=404"},"modified":"2025-04-29T14:57:07","modified_gmt":"2025-04-29T09:27:07","slug":"social-media-from-paid-media-to-earned-media","status":"publish","type":"post","link":"https:\/\/www.encoders.co.in\/blog\/seo\/social-media-from-paid-media-to-earned-media","title":{"rendered":"Social Media – From “Paid Media” to “Earned Media”."},"content":{"rendered":"

Social media marketing<\/strong> is the process of gaining website traffic through social media sites.\"socialmedia\"<\/a><\/p>\n

It usually attracts attention and encourages readers to share it with their friends.<\/p>\n

The resulting electronic word of mouth (eWoM)<\/strong> about an event, product, service, brand or company.<\/p>\n

When the message spreads from user to user and presumably resonates because it appears to come from a trusted source.<\/p>\n

There are some popular ways<\/strong><\/p>\n

1. Attract Leads With Facebook Offers<\/strong><\/p>\n

This is a new type of adv that facebook offers which can be set from the page itself<\/p>\n

2. Try to Use Social Media to Engage With Your Email Subscribers<\/strong><\/p>\n

You can invite your new subscribers to follow you on your social media platform and suggest them why they should do it.<\/p>\n

3. Always Create a LinkedIn Company Page<\/strong><\/p>\n

LinkedIn provides the best way to promote your company. They are the best way to reach the targeted audience.<\/p>\n

4. Ask Your Audience Anything<\/strong><\/p>\n

Just ask anyting to your audience – they will feel connected to you and engage with you.
\n5. Like Your Customers on Facebook<\/strong><\/p>\n

If you like your customer there is a fair chance to get referral and create direct relationship.<\/p>\n

6. Listen First and Never Stop Listening<\/strong><\/p>\n

Social media is based on conversations. it is not a marketing channel, so you need to listen to the audience more.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Social media marketing is the process of gaining website traffic through social media sites. It usually attracts attention and encourages […]<\/p>\n","protected":false},"author":1,"featured_media":1586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/posts\/404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":2,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"predecessor-version":[{"id":407,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/posts\/404\/revisions\/407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/media\/1586"}],"wp:attachment":[{"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.encoders.co.in\/blog\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}